PROBLEM ECOLOGY

Startups define themselves by their mission. A founder's responsibility is to solve a thorny problem in a commercially viable way. But the problems themselves have never been mapped. Nobody has catalogued which of humanity's hardest challenges are being worked on, and which remain untouched.

We are applying the principles of entomology to the organisations driving civilisational progress. This is the canonical reference for which problems are being solved, by whom, and which remain conjectures.